The short-term rental market in London is thriving, with platforms like Airbnb offering homeowners the opportunity to generate extra income. However, those looking to rent out their property must be aware of the 90-day rule, a regulation that has been in place since 2017. This guide will help homeowners understand how the rule works in 2025, its implications, and how to stay compliant.
What is the 90-Day Rule?
The 90-day rule restricts homeowners in London from renting out their entire property on short-term rental platforms for more than 90 days in a calendar year. This regulation applies to properties listed on platforms like Airbnb, Vrbo, and Booking.com. The rule was introduced to ensure that homes are not permanently removed from the long-term rental market, helping to maintain housing availability for residents.
How the Rule Affects Homeowners in 2025
With the continued rise of short-term rentals, enforcement of the 90-day rule has become stricter. Platforms like Airbnb now automatically block listings that exceed the 90-day limit unless the host has obtained special permission. In 2025, compliance remains key, and breaking the rule could result in fines, penalties, or even legal action from local authorities.
What is a successful strategy if your London property is available throughout the year?
At StayinLondon we do a mixture of short-term stays during the high-season in the summer and medium-term stays that are 90+ nights that don't count towards the 90-day limit during the winter months. Do get in touch with us for a specific calculation for your property which will show a breakdown of revenue vs cost and the bottom line you can expect at the end of each month.
You can also watch our video blog post discussing this subject:
