As a new host on Airbnb, getting those initial bookings can feel like a daunting task, especially when there are so many established rentals with great adverts and heaps of great reviews. However, with the right strategies and a little bit of effort, you can attract guests and kickstart your hosting journey with confidence. Here are some helpful tips to help you get booked on Airbnb when you're just starting out:
Create a Standout Listing
Your Airbnb listing is your virtual brand, so make it shine! Take high-quality photos that showcase your space in its best light and write a compelling description that highlights its unique features and amenities. Be honest and transparent about what guests can expect during their stay, and don't forget to include any special touches or extras that set your listing apart.
Price Competitively
As a new host, it's important to price your listing competitively to attract guests. Take a look at similar listings in your area and set your prices accordingly. Consider offering discounts or special promotions to entice guests to book with you, especially during slow periods or when you're just getting started. You can always increase your prices once your listing has become more popular!
Optimise Your Listing for Search
Make sure your listing is easy to find by optimising it for Airbnb's search algorithm. Use relevant keywords in your title and description and fill out all the necessary details in your listing profile. Consider adding additional amenities or services that guests might be searching for, such as free parking or pet-friendly accommodations if applicable.
Provide Excellent Customer Service
One of the best ways to attract bookings as a new host is to provide excellent customer service. Respond to inquiries and messages promptly and be helpful and accommodating to guests' needs and requests. Consider going above and beyond to make their stay memorable, whether it's leaving a personalised welcome note or offering local recommendations and tips.
Build Your Reviews
Positive reviews are vital for building trust and credibility as a new host on Airbnb. Always encourage guests to leave reviews after their stay by providing a great experience and asking for feedback. Consider offering incentives, such as a discount on their next booking, to guests who leave a review. Remember, the more positive reviews you have, the more likely you are to attract future bookings, so always send out a link to get this feedback and give your listing a boost.
Be Flexible with Your Booking Settings
As a new host, it's important to be flexible with your booking settings to be attractive to a wider audience and accommodate different types of guests and booking preferences. Consider offering flexible cancellation policies and allowing short-term stays or last-minute bookings to attract a larger variety of guests. As with the price, you can always adjust your settings as you gain more experience and confidence as a host to narrow down your target market.
Promote Your Listing
Don't be afraid to promote your listing outside of the Airbnb platform to attract even more bookings. Share it on your social media channels, email it to friends and family, or even create a website or blog to showcase your space.
If you need help with managing your Airbnb letting, then StayinLondon can help. Our expert London Airbnb property management services provide personalised property management services for short and monthly stays across the capital. You can also request a free Airbnb valuation to find out just how much your London property could and should be making!
